French Montana – “Writing On The Wall” (Feat. Post Malone, Cardi B, Rvssian)

“Writing On The Wall,” French Montana’s new single, is a sort of superstar summit. It’s got verses from French and Cardi B. It’s got a hook from Post Malone. And it’s got production and songwriting assistance from Rvssian, the Jamaican polyglot singer and producer, who must’ve had to pull some serious strings to get a feature credit on the song. Rvssian co-produced the song with Post Malone collaborators Louis Bell — the man currently making his bid to become the new Max Martin — and Cashio. It sounds more like a Post Malone song than a French Montana one, and it continues French’s long streak of being the least interesting thing on his own singles.

The video, which French co-directed with Myles Whittingham, features French, Post, and Cardi as towering, kaiju-sized monsters trudging their way through New York streets. All of them take Manhattan, and French and Cardi also make their way to the Bronx, the borough that both have called home. (This song would probably be cooler if it was just French and Cardi talking BX shit and not involving Syracuse/Dallas native and current Utah survivalist-compound owner Post Malone.) Rvssian does not get the CGI-giant treatment, so he must not have that much pull. Watch the “Writing On The Wall” video below.

Between this and Lana Del Rey’s “Doin’ Time” video, we could be seeing the dawn of a new golden age of pop-star-as-giant-monster videos. I support it; I have ever since Snoop came through and knocked down the towers.
“Writing On The Wall” is out now on the streaming services, and French has a new album called Montana coming in November.

Courtesy: stereogum.com